Ask Macy's

Macy's senior director of engineering Murali Murugan says the retailer is adopting an 'AI-first' approach to embed intelligence into personalization, search, and operations, aiming to make digital ret…

Macy's has launched "Ask Macy's," a conversational shopping assistant built on Google's Gemini Enterprise platform, to help customers complete purchases across its website and app. During beta testing…

Macy's launched an AI-powered shopping assistant called "Ask Macy's" in March, featuring a "Complete the Look" virtual try-on tool that has driven a significant increase in customer spending. Shoppers…